Behind the Incredibly Shrinking Media
Newspapers should focus on the needs of readers and become part of their routine. If they do this correctly, success should follow.
The days of information monopoly are over, and that’s a fundamental shift. And the industry should be further along than it is. Rather than saying, “Here’s everything we think is relevant to you—and we even put it in sections!” how about, “What do you want to know about today?”
Read more via Behind the Incredibly Shrinking Media – BusinessWeek.